Subvertising Ads / Pt.2

I decided to go with the Skyy Vodka ad.
Some suggestions for the caption for this ad included “It’ll put you on your ass”.
I decided to play with this saying and direct the ad towards a male audience.
“It’ll put you on your ass” did not seem to be the strongest wording to me. What woman wants to get so drunk that she ends up having sex with someone and regretting it in the morning? No woman enjoys the “walk of shame”.
So, “It’ll put her on her ass”–better yet, “It’ll put her on her back” is what I decided on. This comes from the idea of a man trying to get a woman drunk so he can hopefully “score”.


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